Mission
To cater to the professional cosmetic hair market, providing products and services of high performance, that are completely safe, tested, and approved within judicious quality testing.  Constantly develop innovative technologies and make them accessible to the international market surprising its customers.  To become profitable and to generate profitable partners.

Values
To respect others and the environment where we live. To make use of these vital attitudes: honesty, punctuality, integrity, discipline, humility, ethics, and education.

Vision
To be a business model in the cosmetics industry, developing innovative products and services through a modern trade policy, being recognized by professionals and influential leaders for market differences.